Brand Positioning Framework

# Acme Saas Co Positioning Framework

## Their Identity

Sales teams made up of sales managers, business development representatives, CRO, and CEO who need to communicate with potential cold and warm leads to close sales for their service/product.

## Our Purpose

Help the sales team communicate with potential leads, track lead journeys through the sales process, follow-up, and report on lead status and revenue to leadership.

## Their Want

A clean easy to use sales CRM that can help with:
- Logging lead data
- Send emails
- Update lead status
- Automate follow-up
- Generate reports

## Our Offer

- A simple CRM tool that:
- Automatically updates leads data
- Works with common email tools
- Has integrations with Zapier
- Configurable reporting dashboard

## Their Needs

- Sales Managers want overview of sales pipelines along with micro-level status data.
- SDRs want easy ways to communicate and follow-up with leads.
- The CRO wants an overview of the sales department with configurable report generation.
- The CEO wants an overview of revenue numbers and optimization opportunities. 

## Our Behaviour

- Sales managers can get an overview dashboard of weekly data and get daily status updates on email.
- SDRs can easily communicate using our interface with multiple email service providers.
- The CRO will get a dashboard overview at any time and a detailed report on email every week.
- The CEO gets a sales and revenue reporting dashboard along with AI recommended optimization opportunities in the sales process. 

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## Company’s Brand Positioning

__Name:__ Acme SaaS Co

__Position Statement:__ An easy to use CRM tool that is team size & level agnostic.

__Offering:__ We are the only CRM to combine easy to use design with a wide range of integrations and an  intuitive data reporting capability. 

### Core Values:
- Accessibility
- Automation-friendly
- Easy Reporting